Our Process

Our Prinicples

  • Create Designs We Love

    With each design we start with an idea and explore ourselves a little as we create it. The final product carries a piece of us and embodies something we love.

  • Good Enough Is Not Good Enough

    An idea may be good and a design less. Both may be good but the end product not. We work and rework products until they meet our high standards and if not we don't release them.

  • Care

    We deliver products carrying our spirit. We hope you'll love it as much as we do but know that there may be hiccups along the way. You and your troubles are important to us!

End-To-End Quality

Design

We make designs that not only look good but look good when made. Some of our best designs do not look good when put onto a garment and don't get put out there because of this.

Choice of Materials

We went through dozens of materials before landing on the ones we've chosen. Some materials were just bad, some didn't wash well, and others just didn't meet our standards.

Cut, & Sew

Some cuts had strange proportions, some were one size fits no one, and others were not flattering. Sewing is a bit more involved as we analyzed what stitching we wanted. Some seams stretch more, some need stretch, some are stronger, and some are bulky. After much effort we found what we believe are the perfect garment makeups.

Manufacturing Excellence

We are meticulous with auditing our process and batches of garments. This includes seams, colors, design quality, and much much more! Yesterday could have been perfect and we want to ensure that perfection extends to tomorrow.

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The Anatomy of Our Quality

Our Apparel

Premium Fabrics

Not just cotton, but high quality cotton makes things soft. Not all cotton is created equal and ours is premium. In some cases like sweaters other properties are desired so we use cotton blends.

Fit For Real People

Our clothes are made for the active individual. There's nothing wrong with people shaped like blueberry but our clothes won't fit them.

Stitching Where It Counts

A lot of clothing brands cut corners. We make sure to have extra stitching on the seams so that the shirt doesn't awkwardly stretch.

Designs, Inks, & Dyes

We use inks and dyes that can handle wash after wash. Following that we make designs made to be on t-shirts so it'll look just as dozens of washes later.

  • We believe so much in our quality and also want to provide you with comfort in knowing you can make a return up to 6 months later without any hassle. We want you to be happy, not bogged down in lawyer speak.
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